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In a transforming advertising landscape it's increasingly imperative that open-web publishers identify additional ways to make money. As they do, their ability to attribute and optimize becomes even more critical.
"Cortex is a deceptively simple analytics and attribution tool. Without it, publishers are forced to drive blind regarding how content creators are affecting revenue."
Ken Bond, AdRizer CEO and a major publisher client will discuss challenges that today's publishers face generating and tracking revenue across all sources. They also investigate the benefits of measuring revenue against meaningful metrics article, creator, audience, and subject. Knowing exactly what content is resonating and why are keys to publishers competing and winning.
Attend the AdRizer VIP session on Day 1 and receive a free traffic package with your Cortex trial.
